InDesign Fundamentals w/ Julie Shaffer

TOPICS INCLUDE:

• Basic InDesign Refresh: Discover what you need to know from InDesign basics to execute the tools you use most.
• *NEW* Leverage AI: Learn the built-in artificial intelligence components and how to maximize them for AEC projects.
• Paragraph Styles: Set up and organize basic paragraph styles, avoiding overrides and confusion.
• Character Styles: Set up character styles, learning what NOT to do to confuse your paragraph styles.
•  Object Styles: Learn to set up text frames and graphic frames for a cleaner and more consistent layout.
• Tips and Tricks: Organize your styles to make sense, keeping you and your team rocking along... in style!
• Q&A

Meet your presenter: 

Julie Shaffer, FSMPS, CPSM, is one of the few trainers that can speak to our industry and our specific needs. After 11 years as an in-house marketer, Julie founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. She and her team support 100+ pursuits a year and have worked with over 250 owner agencies and AEC fi rms across the country on projects across the globe. Through these efforts, Shaffer Creative has helped fi rms shape their identities, craft impactful marketing campaigns, and empower teams to make the most of their marketing efforts.

But her passion extends beyond providing deliverables. As an Adobe Community Expert, an Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign, a certified instructor, and an award-winning designer, Julie strives to inspire AEC marketers to balance creativity, efficiency, and functionality for polished, impactful submittals, equipping this generation of marketing coordinators to become the next generation of marketing leaders.