From Internal Compass to Career GPS: Charting Your Own Course

Presented by Annie Colpitts, CPSM + Kristina von Tish, CPSM

Session Description (Hybrid)

AEC marketing careers rarely follow a straight path; this session helps you design your own. Led by two in-house marketers whose trajectories have been anything but a nonstop flight, we’ll show you how we charted our own courses—and you can, too.

We’ll start with a quick self-audit to uncover what drives you and where you want to grow. From there, explore practical strategies for mapping next steps, positioning yourself for leadership or specialization, and leveraging mentoring relationships. Learn how to identify transferrable skills, align strengths with company needs, and spot gaps that create opportunity.

Finally, we’ll dig into strategies for how to track achievements, advocate for advancement, and prepare for leadership conversations. We’ll also address when—and how—to pivot if your current role isn’t the right fit. Walk away with actionable tools to take control of your career and thrive in the dynamic AEC marketing landscape.

Bonus: 1 CEU credit available!